WHAT TYPES OF COMMERCIAL DUE DILIGENCE SERVICES DO WE PROVIDE?

• Customer Referencing
o Attitude toward target company
o Likelihood of taking business elsewhere
o Likelihood of increasing level of business

• Market Assessment
o Strategic market segmentation
o Definition of relevant products and services
o Market sizing

• Industry Analysis
o Basic industry economics
o Industry attractiveness
o Forecast of industry profitability

• Target Customers Analysis
o Operational marketing segmentation
o Demographic segmentation
o Psychographic segmentation
o Purchasing approach
o Situational factors and personal characteristics

• Competitive Position / Ability to Compete
o Analysis of resources and capabilities
o Sustainable competitive advantage
o Brand strength
o Distribution channels
o The use of IT
o Ability to compete over the industry life-cycle

• Competitor Analysis
o Competitor’s objectives
o Competition’s relative strengths and weaknesses

• Management Assessment
o Strengths and weaknesses
o Gaps in capabilities